For Super Bowl 50, it's not just a showdown between Peyton Manning and Cam Newton. Beyond the TV screen, social networks have an opportunity to capture millions of eyeballs and advertising dollars during the most-watched U.S. TV event of the year.
From the start, Twitter shrewdly cast its ad offering as a companion to TV. Super Bowl advertisers could amplify their spots in the real-time conversation, while nonadvertisers saw it as a way to insinuate themselves into the conversation on the cheap.
Twitter has never been the biggest social network, but it has long been the dominant one during live events, while Facebook watched jealously from the sidelines. But now Twitter is weakened and Facebook is making its move with Sports Stadium, a new hub of sports-related content on Facebook's main site and app.
via www.ibtimes.com
227's™ #SuperBowl50'SpicyChili' Twitter Inc.’s Hail Mary? For Super Bowl 50, Facebook’s Sports Stadium Will Bring Real-Time Social Media Showdown NFL NBA Mix! Jamaal Al-Din's Hoops 227, Inc.
