While Twitter will likely remain marketers' go-to platform to build Super Bowl social buzz, Snapchat, Facebook, Google and Instagram are all hustling this year to grab a greater share of ad dollars. In the past two years, marketers have devoted serious effort trying to replicate Oreo's "Dunk in the Dark" 2013 viral hit, but this year could be a game changer—and they may find their Oreo moment elsewhere.
For one, Snapchat is a hot commodity on Madison Avenue, while Google and Facebook have more robust ad offerings. "If you want more bang for your buck, Twitter is a safe place—but if you want to be highlighted for doing something novel and unique, Snapchat's really your opportunity to stand out," said Meghan McCormick, social strategy director at Deutsch New York. Here's a breakdown on what the social giants have in play for Super Bowl 50.
via www.adweek.com
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