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As part of the company's marketing campaign and slogan, Wanda Sykes was hired to voice the chain's new mascot, the Applebee's Apple.[14] The character appears in commercials touting Applebee's various specials and stating the new slogan, "Together is good." or saying, "Get it together, baby!" as the slogan appears at the bottom right of the screen. A new campaign started on February 25, 2008, without Sykes' character (the spokesapple) with its slogan, "It's a whole new neighborhood." The commercials used both the company's original and new logos.[citation needed] In 2009, Applebee's changed its slogan again to "There's no place like the neighborhood." As of 2012, Applebee's is airing an advertising campaign focusing on fresh ingredients and new dishes, narrated by Jason Sudeikis, featuring the current Applebee's slogan, "See you tomorrow".[15]
Global operations
Controversies
Side-work compensation
Since 2006, Applebee's and its servers have been engaged in a lawsuit over hourly wages. The servers, who received a federal minimum wage of $2.13 per hour as tipped employees, allege that the company requires them to spend 20% of their time doing non-serving labor for which they should be paid the federal minimum wage of $7.25 per hour. The case has gone through several stages, including a judicially mandated binding arbitration session.[16][17]
References
- Form 10-Q June 30, 2013 (p. 22) report
- "Applebee's, Form 10-K, Annual Report, Filing Date Mar 1, 2007". secdatabase.com. Retrieved Jan 11, 2013.
- "FAQs". Applebee's. Retrieved October 11, 2013.
- "DineEquity, Form 10-K, Annual Report, Filing Date Mar 1, 2012". secdatabase.com. Retrieved Jan 11, 2013.
- "Applebee’s, Form 8-K, Current Report, Filing Date Apr 5, 2011". secdatabase.com. Retrieved Jan 11, 2013.
- "Applebee's, Form 8-K, Current Report, Filing Date Dec 5, 2007". secdatabase.com. Retrieved Jan 11, 2013.
- "IHOP Corp. Successfully Completes the Acquisition of Applebee's International, Inc." (Press release). IHOP Corp. November 29, 2007. Retrieved April 10, 2012.
- Palmer, T.J. Applebees founder history. "Opening. Retrieved on April 16, 2012.
- "Hoover's – Company Locations and Addresses: Applebee's International, Inc".[dead link]
- "DineEquity, Form 8-K, Current Report, Filing Date Jun 2, 2008". secdatabase.com. Retrieved Jan 11, 2013.
- "Applebee's, Form 8-K, Current Report, Filing Date Jul 16, 2007". secdatabase.com. Retrieved Jan 11, 2013.
- "Applebee's Celebrates Grand Opening of Its New Headquarters in Lenexa". Easyir.com. Retrieved April 10, 2012.
- "Applebee’s job, salary levels come up short for abatement on HQ". Kansas City Business Journal. February 9, 2009. Retrieved April 10, 2012.
- Quenqua, Douglas (October 25, 2007). "Polishing Up the Apple in Applebee's". The New York Times. Retrieved April 10, 2012.
- "Applebees 2012 Commercials". AdWhois. Retrieved 25 August 2012.
- "Judge orders mediation in Applebee's lawsuit". Kansas City Business Journal. October 12, 2007. Retrieved April 10, 2012.
- Prewitt, Milford (October 21, 2007). "Applebee's wages fight over nontipped duties". Nation's Restaurant News. Retrieved April 10, 2012.
External links
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